Global media governance calls for net neutrality that actually provides even access to different materials on the Internet. It also supposes to allow equal space of contribution in the web. Which in fact contradicts with another resolution related to copyrights of media production. The global effort in making Internet available and affordable to people around the world successfully serves the intercultural exchange at different levels. However, in developing country piracy of international media production is not regulated. Hence, it helps giving access to less fortune people. It is true that piracy violates the copyrights for intellectuals, but its actually helps in wider reach for the distribution and promotion of these media products. This wide reach is an advantage for the producers, despite the fact of the loss of their financial reward. For example, for over a decade Microsoft has been the leading computer’s software producer. That in fact the sales of its un-copied (original) products consist of 7 % only of the gross income of the Microsoft sold products. The 93% copies of Microsoft software products played active role in the universe of Windows on the international arena. Bill gates still the wealthiest man from Microsoft income although only 7% of Microsoft was sold in a legal format that protects its rights. However, I personally think that piracy has served Microsoft to reach worldwide. The fact that there are less fortunate people in developed counties and the regulation of copyrights and piracy limit the access of media products. This in fact impedes the action towards net neutrality that global media governance is calling for.
If for example we assume that media producers become somehow reasonable in profit making and sell their new brand products with the price they wish and making sure to cover the cost. Then after covering the cost, they sell the same products in copies with way affordable low prices, they will be able to overcome the piracy for their products. The fact that once the brand new product is launched for the first time everything about this product is appreciated and highly valued to the company. But after sometime, the product becomes only more copies of the product that just increase the sales. Considering the cost of copies at this time reduction in price would assist the wide reach with way less potential of piracy.
In some counties piracy plays role in breaking borders when dictator governments have strong grip (censorship) over enter cultural materials. Which helps people to reach worldwide despite the restrictions that are imposed through the government. As a matter of fact, piracy has abundantly served in promoting globalization especially in developing counties.
Thinking of both net neutrality and copyrights & piracy, which would be more important in terms of promoting global and transnational communication! and according to producers which would be more important copyrights or achieving wide reach? that's the real battle!
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